[vc_row][vc_column][vc_column_text]GPD Creative Agency has an immediate position available for a copywriter/social media specialist. The ideal candidate will have strong experience managing the brand image for multiple B2B clients through social media. The position is for someone who would like to work part-time and 100% remotely.

As a social media specialist, you will update social networks and curate content to grow followers, increase engagement and drive traffic for our agency and prospective clients. You will also create new social marketing campaigns, build brand recognition, and manage all published company content. You will need to be proficient in web analytic tools to track campaign progress and researching industry trends to help maintain an active social presence. A successful social media manager will have strong collaboration skills to align with client marketing and sales strategies.

Responsibilities:

• Develop, manage and execute social media strategies, both organic and paid
• Craft creative, clever, and engaging social posts through LinkedIn, Twitter, Facebook & Instagram, for agency and prospective clients
• Use social media management tools to schedule posts and engage with followers
• Work with graphic designer and occasionally design basic graphics to complement social media posts
• Report on social media performance, trends & insights
• Actively engage followers – by liking, sharing, retweeting, responding to comments
• Maintain expertise across social media platforms as they evolve
• Adapt voice to match each brand’s tone, author appropriate responses to both positive and negative incoming messages, curate relevant content, monitor and report on social activity
• Recommend, plan and execute paid social advertising strategy across major social media platforms
• Test, measure, and report performance of all social activities, and assess against goals; identify trends and insight
• Increase knowledge of industry improvements, best practices, new trends, and research.
• Take full ownership of social media.

Essential Skills and Experience

• Great communicator with experience meeting with clients and internal employees to collaborate strategy and creative brainstorming sessions
• Social Media writing and experience writing creative and engaging social posts while keeping social media best practices in mind
• Ability to work remotely and be self-motivated
• Proven experience in social media strategy and execution, including audience segmentation and content planning
• Desire to work in a fast-paced entrepreneurial environment driven by data and creative excellence
• Excellent organization and planning skills with the ability to multi-task and support multiple brands
• Passion for digital marketing and ability to consistently stay ahead of market trends
• Exemplary writing skills, both short-form and long-form as well as presentation skills
• Able to work well under pressure and maintain a positive attitude
• Ability to curate content and write branded messages in multiple voices
• Must have working knowledge of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, SnapChat, and Clubhouse)

Bonus Skills: – Helpful, But Not Required

• Knowledge of other aspects of digital marketing, such as SEO, PPC or Content Marketing
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Prior PR, writing and/or social media experience a plus

Required Education and Experience

• B.A. in English, Advertising, Communications or related field and/or 2-4 years of equivalent social media experience
• Social Media Management: 3 years (Preferred)
• Marketing: 3 years (Preferred)

Work Location

• Remote

COVID-19 Precaution(s)

• Virtual meetings

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