Transforming DEI through DEQ

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Digital Emotional Intelligence (DEQ) is a framework for applying real-time data from smart, connected devices, products, and environments to build deeper, more emotionally intelligent connections with customers.

It combines empathy and psychology with technology to guide brand interactions that bridge physical and digital channels to be more personal, more intimate, and more experiential.

[/vc_column_text][vc_empty_space][vc_video link=”https://www.youtube.com/embed/cW2JMb6hUfI”][vc_empty_space][vc_row_inner][vc_column_inner css=”.vc_custom_1516106746836{padding-right: 0px !important;}”][tek_sliding_box][tek_sliding_box_single sb_box_active=”active_no” sb_title=”Corporate Members” sb_title_size=”sliding-large-title” sb_description=”Create a customer experience framework to understand and anticipate human emotion across physical and digital channels.” image_source=”media_library” sb_img=”8833″ sb_link_type=”#” sb_background_type=”none” css_animation=””][tek_sliding_box_single sb_box_active=”active_yes” sb_title=”MBEs” sb_title_size=”sliding-large-title” sb_description=”Communicate and showcase your capabilities to corporations using digital emotional intelligence.” image_source=”media_library” sb_img=”8832″ sb_link_type=”#” sb_background_type=”none” css_animation=””][tek_sliding_box_single sb_box_active=”active_no” sb_title=”Take the DEQ Quiz!” sb_title_size=”sliding-large-title” sb_description=”How Digitally Emotionally Intelligent is your org? Take the quiz.” image_source=”media_library” sb_img=”8835″ sb_link_type=”1″ sb_button_action=”button-action-link” sb_button_link=”url:https%3A%2F%2Fcreatewithgpd.com%2Fdei-quiz%2F|title:DEI%20Quiz” sb_button_text=”Get Started” sb_button_style=”tt_primary_button” sb_background_type=”none” css_animation=””][/tek_sliding_box][/vc_column_inner][/vc_row_inner][vc_empty_space][tek_sectiontitle st_title=”Digital Emotion Communication Tools” st_title_tag=”” st_subtitle_decoration=”” st_separator_enable=”separator_off” st_text_align=”text-center” st_width=”st_fullwidth”][vc_row_inner css=”.vc_custom_1539614577908{padding-top: 60px !important;}”][vc_column_inner width=”1/6″][tek_iconbox title=”Emoticons and Emojis” title_size=”small-title” box_content_type=”simple_text” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_center” custom_link=”ib-no-link” background_type=”none” hover_effect=”ib-no-effect” css_animation=”kd-animated fadeInUp” ib_animation_delay=”200″ icon_iconsmind=”fas fa-grin”][/tek_iconbox][/vc_column_inner][vc_column_inner width=”1/6″][tek_iconbox title=”Digital Gestures” title_size=”small-title” box_content_type=”simple_text” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_center” custom_link=”ib-no-link” background_type=”none” hover_effect=”ib-no-effect” css_animation=”kd-animated fadeInUp” ib_animation_delay=”200″ icon_iconsmind=”fas fa-hand-point-right”]Unlock[/tek_iconbox][/vc_column_inner][vc_column_inner width=”1/6″][tek_iconbox title=”Affective Evaluations” title_size=”small-title” box_content_type=”simple_text” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_center” custom_link=”ib-no-link” background_type=”none” hover_effect=”ib-no-effect” css_animation=”kd-animated fadeInUp” ib_animation_delay=”200″ icon_iconsmind=”fas fa-thumbs-up”][/tek_iconbox][/vc_column_inner][vc_column_inner width=”1/6″][tek_iconbox title=”Textual Cues” title_size=”small-title” box_content_type=”simple_text” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_center” custom_link=”ib-no-link” background_type=”none” hover_effect=”ib-no-effect” css_animation=”kd-animated fadeInUp” ib_animation_delay=”200″ icon_iconsmind=”iconsmind-Bold-Text iconsmind-Text”][/tek_iconbox][/vc_column_inner][vc_column_inner width=”1/6″][tek_iconbox title=”Explicit Language” title_size=”small-title” box_content_type=”simple_text” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_center” custom_link=”ib-no-link” background_type=”none” hover_effect=”ib-no-effect” css_animation=”kd-animated fadeInUp” ib_animation_delay=”200″ icon_iconsmind=”fas fa-exclamation”][/tek_iconbox][/vc_column_inner][vc_column_inner width=”1/6″][tek_iconbox title=”Voice and Video” title_size=”small-title” box_content_type=”simple_text” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_center” custom_link=”ib-no-link” background_type=”none” hover_effect=”ib-no-effect” css_animation=”kd-animated fadeInUp” ib_animation_delay=”200″ icon_iconsmind=”fas fa-video”][/tek_iconbox][/vc_column_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][vc_column][/vc_column][vc_column][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1536143458963{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #f3f3f3 !important;}”][vc_column][tek_extended_tabs extended_tabs_alignment=”tabs-image-right” extended_tabs_img_layout=”tab-img-contained” css_animation=””][tek_extended_tabs_single tab_title=”Opportunities” tab_title_tag=”h2″ tab_icon_type=”icon_browser” image_source=”media_library” tab_image=”8886″ tab_content=”We design build and support websites and apps for clients worldwide. We make your business stand out. Interested? Let’s chat.” tab_icon_iconsmind=”iconsmind-Target-Market iconsmind-Seo-Icons”]There are three main ways brands can apply the DEQ model.

  • Accuracy
  • Anticipation
  • Application

[/tek_extended_tabs_single][tek_extended_tabs_single tab_title=”Competitive Advantages” tab_title_tag=”h2″ tab_icon_type=”icon_browser” image_source=”external_link” ext_image=”https://www.ekko-wp.com/static/wp-content/uploads/sites/3/2018/10/tab1.jpg” tab_content=”We design build and support websites and apps for clients worldwide. We make your business stand out. Interested? Let’s chat. Customize the framework to match your small business processes using drag-and-drop.” tab_icon_iconsmind=”iconsmind-Idea-3 iconsmind-Seo-Icons”]

There are four important areas of competitive advantage for brands:

  • Know your customer better than you know your brand
  • Become your customer’s trusted personal advisor
  • Use products to personalize at scale
  • Achieve a return on emotional investment

[/tek_extended_tabs_single][tek_extended_tabs_single tab_title=”Digital Senses” tab_title_tag=”h2″ tab_icon_type=”icon_browser” image_source=”media_library” tab_image=”8883″ tab_content=”We design build and support websites and apps for clients worldwide. We make your business stand out. Interested? Let’s chat.” tab_icon_iconsmind=”fas fa-eye”]

Brands evolve their marketing strategies by understanding and applying DEQ to identify actionable digital “Moments of Emotional Truth”.

  • People (personal data)
  • Place (environmental data)
  • Product (physical object engagement)

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