Never underestimate the power of consistency when it comes to your brand. Consistency of color, consistency of font, consistency of verbiage … consistency.
Does the look of your website match the look of your business cards? Are you using the same typeface on all of your marketing collateral? Do you reference a style guide when creating new materials? Does your organization even have a style guide? If the answer to these questions is NO, then you may be lacking the C-word. Think about some of the brands you love and support. Guarantee they all have one thing in common. You guessed it!
Want your brand to shine? Follow this simple formula:
Consistency + Repetition = RECOGNITION